2013: A Good Year for Dads in Ads

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January 24, 2014

NPO Logo National Parents Organization improves the lives of children and strengthens society by protecting every child's right to the love and care of both parents after separation or divorce. We seek better lives for children through family court reform that establishes equal rights and responsibilities for fathers and mothers.
2013: A Good Year for Dads in Ads
Introduction by Rita Fuerst Adams, National Executive Director, National Parents Organization

Commercial Ratings by Percentage
Once again, Zach Rosenberg provides THE analysis of how advertisers treat Dads. According to Rosenberg, 2013 was a pretty good year. 121 of the 140 commercials that he watched and analyzed fall into the neutral-to-good categories for treatment of dads.

Of course it helps that Kimberly-Clark — for Huggies — and Clorox spoke with dad bloggers. They listened; they learned. Oscar Meyer listened to dad tweets, then apparently ignored. The standout is Unilever's Dove Men + Care with an ad campaign featuring the Miami Heat's Dwyane Wade and the positive contributions of fathers. On the other hand, Procter & Gamble continues to give moms all the credit for our Olympic Athletes. You can enjoy this throughout the winter games.

Read 8bitdad, watch the commercials, and analyze for yourself. Then post your comments on our Parent to Parent discussion.

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Establish an Affiliation in Your State

National Parents Organization is working to build a strong affiliate in every state. What will it take to bring National Parents Organization to your state? Leadership. It takes a team of volunteers to organize in your state and to reach out to legislators, media, and other groups who will work with us to make shared parenting the norm.

If you are ready, please contact Rita Fuerst Adams, National Executive Director. Together we can build an affiliate in your state.

Nebraska Editorial Favors Shared Parenting: ‘Fathers Deserve Better Justice than They’re Getting’
January 22, 2014 by Robert Franklin, Esq.
Hard on the heels of the publication of the report by the Nebraska Administrative Office of the Courts on the realities of child custody orders throughout the state, comes this editorial by the Scottsbluff Star Herald (Star Herald, 1/19/14). It’s the hardest-hitting editorial in favor of shared parenting and fathers’ parental rights I’ve ever seen. Read more...

Nonresidential Parents’ Involvement in Schools: Protecting Rights and Helping Children Succeed
January 21, 2014 by Don Hubin, Chair, Executive Committee, National Parents Organization of Ohio
An educational agency or institution shall give full rights under the Act to either parent unless the agency or institution has been provided with evidence that there is a court order, state Statute, or legally binding document relating to such matters as divorce, separation, or custody, that specifically revokes these rights.Read more...
Stymied by its Own Report, What’s Next for Nebraska’s Anti-Shared Parenting Forces?
January 20, 2014 by Robert Franklin, Esq.
In Nebraska, the continuing saga of Legislative Bill 22 that seeks to increase shared parenting in the state and its dogged opposition by the State Bar, family lawyers and the many providers of ancillary services to courts in child custody cases have taken a new turn. As I’ve chronicled in several previous articles, those opposed to shared parenting tried an end run around the law by establishing a working group to examine the realities of divorce and custody cases. Read more...

New Irish Tax Law Discriminates Against Fathers, Discourages Shared Parenting
January 20, 2014 by Robert Franklin, Esq.
My previous post was about Ireland’s astonishing discrimination against unmarried fathers. That’s been the law for decades, and, despite the fact that there’s noise about changing the law on the rights of single dads, it looks like things will only get worse. That’s because single fathers now have to go to court to secure their parental rights (unless Mom agrees). Read more...

Proposed Irish Legislation May Actually Make Rights of Single Fathers Harder to Secure
January 19, 2014 by Robert Franklin, Esq.
The second-class status of fathers regarding their children is nowhere more apparent than in Ireland where, for many years, various groups have tried and failed to bring a semblance of equality to the law. Here’s an article about the latest efforts (Irish Examiner, 1/17/14). Read more...

Canadian Lawyers Organize For Shared Parenting
January 18, 2013 by Gene C. Colman, Founding Member, Lawyers for Shared Parenting, Toronto
Lawyers for Shared Parenting (L4SP) is a new association of lawyers advocating for a Canada-wide legislated rebuttable presumption in favour of equal shared parenting for children of divorce or separated parents. The starting point for division of children’s time with each parent should be equal, as should responsibility for decision-making, say member lawyers Gene C. Colman and Brian Ludmer. Read more...

Oklahoma Senate Bill 1612 Would Strengthen Visitation Rights of Non-Custodial Parents
January 17, 2014 by Robert Franklin, Esq.
For years advocates for family court reform have urged lawmakers to respect the rights of noncustodial parents the same as those of custodial parents, but to no avail.  Indeed, the many ways in which the rights of noncustodial parents take a seat far in the back of the parenting bus is one of the many scandals that beset family courts throughout the English-speaking world. Read more...


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Volunteer Testimonial

“I have been a step-parent for over 20 years and now am a doting grandmother to two beautiful granddaughters. By spending time with my step-children through the years, I have seen first-hand the wants and needs of children whose parents are divorced or separated. I believe children deserve the opportunity to love and to spend time with both of their parents equally through shared parenting.”

Susan Takach
Susan Takach, Member,
Ohio Executive Committee

The opinions expressed herein are those of our guest authors and do not necessarily reflect the views of the National Parents Organization or its Board of Directors.
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Volunteer Testimonial

"I have been a step-parent for over 20 years and now am a doting grandmother to two beautiful granddaughters. By spending time with my step-children through the years, I have seen first-hand the wants and needs of children whose parents are divorced or separated. I believe children deserve the opportunity to love and to spend time with both of their parents equally through shared parenting."

By Susan Takach, Member, Ohio