NPO publishes blog articles to inform and to stimulate conversation about issues of importance to NPO's mission. All blog articles express the opinions of the authors as individuals and do not necessarily reflect the views of National Parents Organization, its Board of Directors, or its executives.
A Hostile Public Reaction to a Pro-Father Ad? (Video)
Los, Angeles, CA--Todd Wasserman, the editor of Brandweek Magazine, one of the largest in the advertising trade publications, has covered some of our protest campaigns against anti-male advertising sympathetically. He discussed the problem of 'Dad as Idiot' advertising in his column The Surviving Dads Of Ads (11/12/07), and after the article came out Wasserman told the Washington Times "I don't think we ever got so much reaction...the more people I talked to, the more it seemed a lot of people felt that way." A few days ago Todd wrote me concerning "a new Chevy campaign that shows a dad (played by Howie Long) caving in to a bratty girl." The ad is getting a very hostile reception for various reasons--to watch the ad and read the comments, click here. What do readers think of the ad and the public reaction?